November 15, 2019

Singles’ Day 11/11 2019 – Going Beyond the Numbers

November 15, 2019

By Eddie Tabakman, Director of Marketing + Communications at WPIC

11/11 or Singles’ Day, the largest shopping day of the year, has eclipsed Black Friday, Amazon’s Prime Day,  Boxing Day and Cyber Monday, and has offered yet another record-breaking day across China’s e-commerce ecosystem. 

Cumulative gross merchandise value (GMV) exceeded $70 billion USD over the course of a 24 hour span that saw more than 2.8 billion packages delivered to roughly 800…

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