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With 2020 proving disastrous for retailers, a group is introducing a new shopping holiday for a much-needed boost — or at least to help prevent things from getting worse.
It’s called 10.10, mirroring China’s Singles’ Day, which is held on Nov. 11, or 11/11, and is now the world’s biggest shopping event. More than two dozen major retailers have signed on, says Deborah Weinswig, a retail consultant who masterminded the new event. The rewards app Shopkick Inc. is a partner in the effort and is launching a 10.10 website.
Companies have…
Continue lendo em https://www.bloomberg.com/news/articles/2020-09-13/a-new-shopping-holiday-aims-to-avoid-a-void-under-the-tree
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