The dust has settled on Singles’ Day, the biggest retail day in the world. Records have been smashed wherever you look. China’s day of e-commerce, 11 November, may be a relatively new arrival on the retail scene, but it is already streets ahead of similar red letter days such as Black Friday and Cyber Monday. The combined total sales for these two days was $2bn (£1.3bn) last year.
This year, Alibaba, the Chinese e-commerce giant that can lay claim to popularising Singles’ Day, saw record sales of $9.3bn, a 60% increase on 2013’s $5.8bn, which was also…
Continue lendo em https://www.theguardian.com/media-network/2014/nov/18/alibaba-singles-day-retail-marketing
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