Singles Day: Alibaba’s ‘Singles Day’ Is Here. What to Know About China’s Black Friday Event.

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The Alibaba Group Holding Ltd. logo is displayed atop the company’s building in Beijing, China

Bloomberg

China’s version of Black Friday kicks off on Wednesday, as retailers brace for consumers to spend billions over a 24-hour period in the holiday known as “Singles Day.”

Alibaba Group Holding (ticker: BABA), the e-commerce giant founded by Jack Ma, started the Global Shopping Festival in 2009 with just 27 merchants and a goal of increasing online spending on a holiday created to celebrate single people.

This year’s shopping event includes more than 250,000 brands and plans…

Continue lendo em https://www.barrons.com/articles/what-investors-need-to-know-about-alibabas-online-shopping-event-51605000600

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