The world’s biggest online retail event is here – and it’s not Black Friday or Cyber Monday.

Today is Singles Day, a shopping event that was created in China as a commercial celebration of singletons.

Originally Chinese students celebrated being single by buying themselves gifts. In 2009 Chinese retail giant Alibaba – a major rival to Amazon and one of the biggest retailers in the world – then adopted the event and turned it into a massive annual shopping event.

More recently Singles Day has gotten global attention, with international brands adopting the event and rolling out discounts for…

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