Alibaba smashed Singles’ Day sales records this year with help from an aggressive push into European and other foreign markets.
Alibaba notched sales worth more than $74 billion in gross merchandise value during the event, or nearly double last year’s take, PYMNTS has reported.
The bigger winnings for the Chinese online shopping behemoth came alongside the extension of Singles’ Day this year from a one-day event on Nov. 11 to also include Nov. 1 through Nov. 3.
Also helping to rack up sales for Alibaba was a decision to funnel extra support and resources for this year’s event…
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