Home » Business » Alibaba SWOT Analysis for 2021: 24 Key Strengths and Weaknesses
Founded by schoolteacher Jack Ma and 17 associates in 1999, a year which included its first major investment by Goldman Sachs and Softbank, Alibaba has become Asia’s leading e-commerce giant. The company has the vast majority of its business within China, offering a huge challenge to its competitors within its territories.
In this article, we examine the strengths, weaknesses, opportunities, and threats that impact the operations and future of one of the world’s largest online sales platforms.
Strengths
1. It has a large customer base: the population of…
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