Singles Day: What is Alibaba? Everything You Need to Know About the World’s Largest B2B Ecommerce Marketplace

Founded in 1999 by Jack Ma—who claims to have no knowledge of coding and very little experience with computers—Alibaba is an unlikely retail juggernaut.

What was once a startup employing only 18 people now has over 22,000 employees.

The international company’s market cap recently broke $400 billion, and currently claims 80% of online sales in China.

And as for the most profitable day of the year? Move aside Prime Day, it’s Alibaba’s Singles’ Day.

On November 11th, 2016–in just 24 hours–this holiday generated over $18 billion in revenue.

 

Source: www.alibabagroup.com

 

So what’s it…

Continue lendo em https://tinuiti.com/blog/ecommerce/what-is-alibaba/

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