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For Alibaba’s Singles Day shopping event, more than 250,000 brands participated this year.
Qilai Shen/Bloomberg
Alibaba’s big Singles Day shopping event hauled in more than $74 billion for the e-commerce giant this year, 26% more than last year and keeping pace with sales growth in previous years.
There’s one big difference, though. This time, the bargains were spread out, starting Nov. 1 and ending Wednesday.
It’s still impressive considering the sheer size of the event, which Alibaba Group Holding (ticker: BABA) started in 2009 to coordinate with a national holiday celebrating single people….
Continue lendo em https://www.barrons.com/articles/alibabas-singles-day-sales-growth-keeps-pace-51605220346
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