Singles Day: Kraft Singles Prepares Grilled Cheese Incense for National Grilled Cheese Day

Apr 13, 2021

By Nicolaus Li

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To help celebrate National Grilled Cheese Day (April 12), Kraft Singles has prepared a grilled cheese scented incense for fans of its American cheese slices.

Fittingly dubbed “Kraft Singles Grilled Cheese-cense,” the sticks reportedly release fragrant smoke of the warm sandwich when burned. Ensuring this special release is just for fans, Kraft is giving the incense away to select fans that tweet using the hashtags #BreatheCheesy and #Sweepstakes from now until April 15. Come April…

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