Chinese consumers will celebrate their Black Friday three weeks before Americans—on Monday, Nov. 11. Started by e-commerce giant Alibaba Group Holding in 2009, the shopping extravaganza sold over $30 billion worth of products last year within 24 hours, nearly twice Black Friday and Cyber Monday combined.
This year is the 11th so-called Singles Day—the event always occurs on Nov. 11—that is, 11.11, or four ones, or “singles,” hence the name. Alibaba claims that Singles Day will be “bigger than ever in terms of both scale and…
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