Today is Singles Day, but unless you live in China, you may not know that.
It’s a huge shopping holiday in the most populated country on Earth, and this year is extra significant to retail observers, because Singles Day, aka 11/11, is celebrating its 10th anniversary. It was first introduced by Chinese e-commerce giant Alibaba as an online-shopping extravaganza.
According to Adobe Analytics, Chinese young people love to mark the day—and sellers love that they do so by spending money. And not just a little bit; more revenues are generated than from Thanksgiving through Cyber Monday. This year, the estimate is…
Continue lendo em https://www.fastcompany.com/90428625/singles-day-sales-in-the-u-s-theyre-coming-slowly-but-dont-get-too-excited
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