SHANGHAI — Singles’ Day with Alibaba is getting a big update to its format, with the company adding Nov. 1 to 3 as an additional shopping window before the main event arrives on Nov. 11, creating a four-day-long sale in total.
The Hangzhou-headquartered company, which engineered the world’s largest consumer event, will host its first countdown gala on Oct. 31, allowing shoppers to buy over those following three days before the sales take a…
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