For the first time in its 12-year history, ecommerce giant Alibaba is extending the 11.11 Global Shopping Festival—the single-biggest retail event on the planet—by breaking it into two phases, with a presale starting Oct. 21. Similarly, competing platform JD.com has planned its own four-stage 11.11 promotion from Oct. 21 to Nov. 13.
Eleven months after coronavirus was first detected in Wuhan, it’s the latest sign that life is mostly back to normal in China as masks and social distancing are no longer required and stores and restaurants are crowded again, per Amie Song, senior research specialist at…
Continue lendo em https://www.adweek.com/tv-video/singles-day-2020-record-revenge-shopping-china/
Quer saber mais sobre o SIngles Day Brasil 2020?
