China’s Singles Day is upon us again this Wednesday, as the world’s largest concentration of Internet users gears up for a one-day online spending spree that dwarfs eCommerce in the US for the entire five-day Thanksgiving weekend, including Cyber Monday.
First, some background: China’s Singles Day traces its origins to 1993, when students at China’s Nanjing University began to observe the day, November 11, by buying themselves gifts as a way of celebrating being single—a sort of “anti-Valentine’s Day.” The four ones in the date’s numerical format made it the ideal date for celebrating singlehood. But, it wasn’t until 2009 that…
Continue lendo em http://blog.catchpoint.com/2015/11/09/china-singles-day-performance/
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