Singles Day: Alibaba’s Singles Day Sales Hit New Record of $25.3 Billion (Published 2017)


Continue reading the main story On the eve of the annual Singles Day event in China, deliverymen sorted packages in Beijing.Credit…Fred Dufour/Agence France-Presse — Getty Images

Singles Day — the frenzied annual celebration of consumption and commerce that is China’s much larger version of Black Friday — began as a protest of sorts against Valentine’s Day, propelled by college students in the 1990s.

The event’s date, written numerically as 11/11, was associated with unattached singles, known as “bare sticks.”

This year’s shopping…

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