E-commerce live streaming was a key battleground for brands in this year’s 11.11 Global Shopping Festival. According to a report from Alibaba’s BABA Taobao Live platform, the total GMV driven by live streaming during the 2020 11.11 shopping holiday grew over 100% year over year. In 2019, live streaming accounted for nearly 20 billion RMB or $3 billion USD of total sales.
The report also revealed that:
- Approximately 300 million Taobao users watched live streams during the 11.11 sales period from November 1st through November 11th.
- 33 Live streaming channels achieved over 100 million RMB ($15…
Continue lendo em https://www.forbes.com/sites/laurenhallanan/2020/11/16/live-streaming-drives-6-billion-usd-in-sales-during-the-1111-global-shopping-festival/
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